![]() One thing that has helped me stay focused and could help everyone is to have daily goals. Now I’m free to do whatever I want, whenever I want, and sometimes I’m not as productive. Before, I had a very structured job, and I knew what I would be doing, and it was the same from day to day. The biggest struggle I’ve had since going full time is figuring out what to do with my time. Once you’ve picked your area to focus on, you can put all your effort into growing that area and developing the necessary skills. For example, I love dogs, but there’s not much of a market for it in my area. It really doesn’t matter how great you are and how much you love something if no one is willing to pay for it. Next, you have to figure out where the money is. If you love what you do, you’ll continue to enjoy it and people will see your passion. If you don’t enjoy shooting it, you will eventually get tired of it, and people will start to see that. My suggestion is to find one to two types of photography to focus on. If you try to do it all, you also might be ok at all of them but not great at any of them. ![]() Every time you have to switch to a different type of photography, you'll find yourself trying to remember how to do it all, but if you do the same thing all the time, it becomes second nature. You have to do marketing for each area, a different workflow, and many other things it’s much easier to just concentrate on one thing. When you try to do everything, you tend to find yourself stretched thin and overwhelmed. That’s way too much! It is better to focus on one or two things. I don’t need to do weddings, seniors, newborns, maternity, families, pets, and real estate. Over the years I’ve finally come to the realization that I shouldn’t try to photograph everything. If things don’t pick up this year, some thing is going to change. I spent all this time and effort, but I wasn’t seeing much profit. Over the past two years I’ve tried to grow my senior brand. The same thing has happened to me recently with the high school senior market. The reality has been that I photograph maybe two newborns a year. I imagined things would just take off and I’d be doing all types of newborn sessions. I bought a bunch of props, watched some training videos, and started looking for opportunities. I remember about 6 years ago I thought I’d get into the newborn market. I’ve tried all types of photography, and I’ve not been successful in many of those areas. There are plenty of other things that are getting in your way, so let’s look at how to stay focused to increase your photography productivity and revenue. ![]() I’m just like you and it’s a constant struggle. There’s nothing wrong with any of those things, but how much time are you losing because of them? How much more could you get done? Wasted time is wasted money. If you’re anything like me, when you’re working on your computer you often find yourself distracted by Facebook, articles, videos, your phone, or looking at photography products. What should you be accomplishing right now? Were you working on something and then randomly decided to read this article? Now, don’t run off and go back to work quite yet.
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