![]() ![]() But the most crucial reason is that you can use multiple stable servers for verification, and do not run the verification process by using your own IP address. They don’t require any additional resources besides an internet connection, and can be easily supported and updated by the developer and vendor of the service. Nowadays most email verifiers are represented as online services, and the reasons are quite simple - it can be accessed anytime, anywhere and from any device. Let’s get this verification party started.Įmail verifiers are desktop tools or online services (both software-as-a-service or plugins) that allow marketers and salespeople to verify a single email address or a whole list of email addresses, and be sure the contacts exist, working and valid. We will show you an actual experiment of email verification process, and teach you how to choose an optimal email verifier for your marketing needs. This article will explore what email verifiers are, what’s behind the software or service, and how they improve the results of email campaigns. More importantly this small metric can improve your results dramatically or completely ruin the whole campaign.Īs you can see the importance of email verification should not and can not be underestimated. ![]() The more accurate your initial email list is, the better your campaign’s performance will be. Unfortunately there is a metric many people often forget about, it measures the very first step of your email campaign - email address validity. Management and smart optimization of the campaign allows you to control any and all of these metrics, thus bringing your results to new heights. These measure the overall success of any campaign. The most well-known steps in every campaign are delivery rates, open rates, click-through rates and conversion rates. Every marketer who has run an email or outreach campaign at least once, knows that email marketing is a proven and precise marketing method, the best thing about it is metrics - every step of your email campaign can be easily measured.
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